SMIFFYS SHORTLISTED FOR BEST LICENSED DRESS UP 2019 - 60TH ANNIVERSARY LIMITED EDITION BARBIE COSTUME

Smiffys is pleased to announce it has been shortlisted for the best-dress up award, at the Licensing Awards 2019, for its 60th Anniversary Limited Edition Barbie Costume.

The adult fancy-dress costume re-creates the iconic look of the first ever Barbie doll and is launched to celebrate 60 years of the world’s number 1 fashion doll. Barbie was originally created to show girls that women have choices, and the costume is a fun take on the much-loved doll. With a black and white sequin bodysuit, pink fluffy coat and sunglasses, presented in a collector’s box with a numbered certificate, the costume is an ode to the original curator Ruth Handler and her first ever doll.

“As a girl who grew up playing with Barbie dolls, I have a real connection with the brand. To be shortlisted for best dress-up, is something we are very excited about as we feel we’ve really delivered an authentic style in honor of Barbie’s influence as a fashion icon in celebration of the dolls 60th year!” said Dominique Peckett, Director of Smiffys.