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As winner of the award for Best Licensed Dress Up in 2018, with the Roald Dahl collection for Tesco, Smiffys are delighted to announce that they have been shortlisted for this accolade in 2019.
The shortlisting is welcomed by Smiffys as recognition of all work, from the whole team, ensuring licensed collections remain current and on trend.
“We’ve worked hard in collaboration with Smiffy’s and the Roald Dahl team to keep bringing new and exciting ranges into store for our customers so we’re very excited this range has been so well received and shortlisted for this award”, said Nikki Duncombe, buying manager at Tesco.
“We are thrilled to be a finalist, especially with the exciting new Mr Fox, Matilda and Mr Wonka designs added for 2019. The additional styles show just how well the range has been received and has ensured the Roald Dahl collection remains a best-seller for the retailer”, said Dominque Peckett, director at Smiffys.
About The Roald Dahl Story Company
The Roald Dahl Story Company protects and grows the cultural value of The Roald Dahl brand with its unique breadth of characters, stories and worlds.
It has established a global reputation as a brand and entertainment business within the worlds of publishing, movies, products and events – and has earned a host of industry accolades along the way, including a total of 52 nominations for Oscars, Golden Globes, Baftas, Oliviers and Tonys.
With 300 million books sold, and 1 new book sold every 2.5 seconds, The Roald Dahl brand continues to grow in popularity globally, attracting new audiences with innovative new developments in book, entertainment and beyond. The Roald Dahl Story Company is committed to sharing the positive message at the heart of all Roald Dahl stories - that the world can be tough but, with a combination of imagination, determination and heart, - everyone, no matter how small and powerless they feel, possesses the strength to change their own circumstances for the better. A belief in the growing relevance of this message and its positive impact is at the heart of everything RDSC does. Every year, ten percent of the operating profit of The Roald Dahl Story Company Ltd goes to charities that support the young and disadvantaged (including Roald Dahl’s Marvellous Children’s Charity).
