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Additional Territories for Barbie Licensed Costumes and Special Edition Costume for Barbie’s 60th Anniversary

Additional Territories for Barbie Licensed Costumes and Special Edition Costume for Barbie’s 60th Anniversary

The leading manufacturer of fancy dress has agreed extended distribution rights for adult Barbie costumes to European territories* with immediate effect. The full Barbie range is available to view at Showrooms in the UK and EU with the pre-orders now being taken on the latest styles.

Dominique Peckett, Director at Smiffys, said “We are delighted to be able to now offer Barbie adult costumes to our customers across Europe. Barbie is such an iconic global brand and it appeals to a wide audience. I’m especially excited about the new limited edition, deluxe Barbie costume that our in-house creative team have developed for Barbie’s 60th anniversary.”

The Special Edition costume consists of sequin body, pink fluffy coat with printed lining and sunglasses, all presented in an exclusive branded Barbie gift box.

Liz Reeve, Manager Consumer Products Mattel UK says, “We are delighted that Barbie’s adult fans can now celebrate the worlds #1 fashion doll through some of her most recognised looks in this great new collection from Smiffys.”

Order now at or by calling Smiffys customer service team on 0800 590 599, you can also email 

*Available in AD, AL, AM, AT, AU, AZ, BE, BG, BY, BZ, CH, CY, CZ, DE, DK, ES, FI, FR, GE, GR, HR, HU, IE, IS, IT, LI, LU, MC, MD, MK, MT, NL, NO, NZ, PL, PT, RO, RS, RU, SE, SI, SK, SM, UA, UK, UZ, VA

 About Mattel

Mattel is a leading global children’s entertainment company that specializes in design and production of quality toys and consumer products. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic franchises, including Barbie®, Hot Wheels®, American Girl®, Fisher-Price®, Thomas & Friends® and Mega®, as well as other popular brands that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 40 locations and sell products in more than 150 countries in collaboration with the world’s leading retail and technology companies. Since its founding in 1945, Mattel is proud to be a trusted partner in exploring the wonder of childhood and empowering kids to reach their full potential.Visit us online at