Smiffys Announce New License Agreement with Santoro
Smiffys are pleased to announce their latest signing of a licensed range with Santoro’s Gorjuss. ‘We are very excited to be collaborating with Santoro on releasing this new range of costumes, party dresses and paper tableware.We are delighted to be the chosen partner to bring Santoro’s famous Gorjuss girls to life through dress up’, said Dominique Peckett, Director at Smiffys. This new, stylish and beautifully designed range will be available in Italy, Greece and Spain later this year.
Jo Campbell, General Manager of Santoro says, ‘The strength of Santoro’s Gorjuss has always been the ability of the artwork to make true connections with all ages and cultures. Gorjuss is about to venture into the dress-up category for the first time and it seems a logical next step, one that we are delighted to be taking in partnership with leaders in the dress-up world, Smiffys! This partnership will produce a whole new, high-quality range for Gorjuss collectors that is bursting with creativity and originality. We can’t wait to see the response when fans are able to transform themselves into their favourite Gorjuss character and host their very own Gorjuss parties!’
About Santoro’s Gorjuss
The endearing images of Santoro’s Gorjuss girls have captured hearts around the world. This premium brand is available across 93 countries so far in a plethora of categories such as back to school, beachwear, apparel, stationery, toiletries, beauty, and other collectibles including an exquisite range of dolls. In 2019 so far, Gorjuss has expanded into even more new territories and product categories and the brand continues to grow.