SMIFFYS SHORTLISTED FOR BEST LICENSED DRESS-UP OR PARTYWARE CATEGORY
Smiffys are delighted to announce that two of their licensed collections have been shortlisted for the best-dress up category at the annual licensing awards. Both The Addams Family and The World of David Walliams collections have been recognised as finalists for 2020.
Smiffys licensing prowess has been previously recognised after the Limited Edition, 60th Anniversary Barbie costume won the same category at the 2019 awards; this year’s nomination comes as no surprise to the leading dress-up and party business.
“The Addams Family is an iconic film franchise and the success of our Morticia, Gomez, Pugsley, Wednesday and Lurch costumes are testament to the popularity of both the classic and more modern films”. “Similarly, Walliams has continued to delight fans of all ages with his literacy works; our World of Walliams designs have been a book day staple,” commented Smiffys director Dominque Peckett.
The Licensing Awards 2020 will be held virtually this year and despite this, the event still promises to be one of celebration for the world of licensing. For more information on the awards, please head to the official site: https://www.thelicensingawards.co.uk/
Good Look to All Finalists!